Logo

A minimalist logo for Aztec Architecture Practice. The aesthetics are intentionally sharp and architectural to convey the feeling of a modernist building. The word 'Aztec' can also be constructed within the logo. The intent was to create strong lines that formed a shape with some ambiguity, but one that looked simultaneously purposeful, utilitarian and efficient.

An abstract amalgamation of the letters L and N to recognise a partnership. The brief required that the letterforms should be loosely recognisable to the members of the trust, and that the logo should embody a sense of fun and free spirit.

A project intended as an in-house graphic design app for Apple. The project took inspiration from Apple's iconic serif typeface and minimal, clean aesthetic from 1990s advertising campaigns. The colour palette has diverted from the more recognisable white background, and was given a more bold scheme that drew in attention.

A logo design suited for a business card graphic of a home construction company. An isometric grid was used to draw up the logo to give a 3D design that would tie in with the business's purpose. The colours were chosen to convey a sense of action and purpose.

This visual identity project was for a finance company, and thus a serif typeface and appropriately-muted colour scheme was chosen to convey a serious corporate feel to the design. The enlarged S was designed on an isometric grid to convey accuracy and complexity.