Design theory
Design theory is what helps graphic designers better understand and execute how they can visually communicate a message. It involves understanding the different elements in a design and taking on board why they are important. The time spent learning the core principles will always benefit the end result. Theory drastically helps work flow and artistic decisions, and ensures the work communicates with a clearer voice. Utilising theory to its fullest helps create work that stands out more to its viewers, and establishes a stronger connection.