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Manifesto
Design theory
Basic principles of design
Psychology
Gestalt
Von Restorff
Zeigarnik
Hick
Consumer viewing patterns
Semiotics
Existentialism & Structuralism
Key theories 1: Saussure
Key theories 2: Pierce
Key theories 3: Barthes
Application in design
Grid systems
Golden ratio
Rule of thirds
Axial
Radial
Dilatational
Random
Grid
Transitional
Modular
Bilateral
Illustration
Pencil
Paint
Collage
Manipulation & experimentation
Typography
Type language
Letterform anatomy
Roles of typography
IAG type work
Project
Logo
The Library of Babel
Money history
Winfrith nuclear plant, Dorset
City
British Heart Foundation street signs
Touareg
Just odd
Do no harm
Feedback
Author
'Do no harm'
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